Once up on a time there was a CRM-system from Microsoft called [[Microsoft Dynamics CRM]]. Actually the story started even earlier when Microsoft bought a CRM company consisting of 10 employees in 2001. Two years later Microsoft CRM was born. It was later rebranded to Microsoft Dynamics CRM. This was more than a CRM-system. Already back then it was called an "xRM" platform rather than just a CRM system. You could create your entity models and solutions which could support and let the users manage any (X) relationship rather than just Customers (C). Some say it also referred to xRM as in extended relationship management. | Once up on a time there was a CRM-system from Microsoft called [[Microsoft Dynamics CRM]]. Actually the story started even earlier when Microsoft bought a CRM company consisting of 10 employees in 2001. Two years later Microsoft CRM was born. It was later rebranded to Microsoft Dynamics CRM. This was more than a CRM-system. Already back then it was called an "xRM" platform rather than just a CRM system. You could create your entity models and solutions which could support and let the users manage any (X) relationship rather than just Customers (C). Some say it also referred to xRM as in extended relationship management. |